How to Start a Product-based Business: A Startup Guide for Entrepreneurs

Starting a business can be an exciting and rewarding experience, but you have to consider a lot of the little details – the way your company name is going to sound over the phone, what type of address you’ll have, and so much more. This article takes a look at a few things to think about before you start your business from scratch!

1. Your business idea

It’s easy to get stuck on the “idea” of starting a business. The idea stage is an important one, but if you’re getting hung up on it, you could be stalling out on actually starting your business. This is the usual process for building a business idea:

Brainstorming: Using a mind mapping technique can help you identify various ways to find success in your niche.

Networking: Don’t be afraid to reach out to experts in your field or even the founders of similar businesses. They may not want to give away trade secrets, but they might be willing to share tips or resources that’ll help you launch your new company.

Developing a business plan: If you’ve never put together a business plan before, it can seem like an overwhelming process. But this is an important part of the startup phase, since it forces you to think through what you’re doing and how you’re going to do it.

Purchasing software: There are many software programs designed specifically for small businesses that offer accounting, payroll and other features that can save you time and money once your company is established.

2. Market Research

Marketing and sales are inseparable. If you don’t know who your customers and potential customers are, and what they want and need, you can’t sell to them. That’s why market research is so important.

Sales without research is like driving a car with your eyes shut. You might get somewhere, but it’s a heck of a lot more likely that you’ll end up in a ditch or wrapped around a tree.

A lot of small business owners don’t do enough market research. Some think they can make it up as they go along, and that’s true — to an extent. But the smart ones know that market research — either their own or someone else’s — is essential to making sales and marketing decisions that lead to success for their businesses.

Here are some tips for effective market research:

  1. Find out what other companies in your niche are doing. Learn from their successes and failures so your business doesn’t have to learn from yours.

  2. Learn from your competitors’ mistakes as well as their successes. The more information you have about what works and doesn’t work in your niche, the more likely you are to succeed where others have failed.

  3. Make sure you have a good understanding of the customer base in your niche or market segment before you start.

3. Business Operations

Small business owners may want to establish a formal operating system for their business. An operating system is a written set of rules for how your company will function. In many ways, an operating system functions as a business plan, detailing the methods and procedures you will use to run your company. It helps you create a system that keeps your business organized and on track so you can focus on what’s most important: running the company.

The primary purpose of an operating system is to provide a structure to help the business run more smoothly. Once you have your business fully operational, you can then focus on other aspects of running a company, from marketing to accounting to customer service. With an operating system in place, you will have a better handle on all aspects of your company’s daily operations.

4. Logistics and Inventory systems


Logistics and inventory for business is a process of logistics management. It refers to all activities involved in planning, implementing, and controlling the efficient, effective and economical movement of goods from their point of origin to their point of consumption.

Logistics and inventory is the management of the entire flow of goods from raw material acquisition, through parts fabrication, assembly, packaging, and distribution to ultimate consumption by the customer. It is concerned with managing and coordinating physical flows and virtual flows (information) between trading partners.

Controlling the flow of goods and services remains a key issue for logistics and inventory for business managers in both service industries and manufacturing industries. Today’s logistics and inventory for business professionals must keep up with rapidly changing technologies, business strategies, global competition, environmental concerns, public policy issues such as security, safety and health issues in the workplace.

Betina Tanedo

Bettina Tanedo is the Marketing Director of Dash Cargo Logistics. She's worked in the shipping industry for over 10 years and specializes in omnichannel, E-commerce, and logistics.

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